He began his musical career with as close a relationship to vinyl as you can get: from the age of 12 he was a turntablist, a DJ who spins, mixes and manipulates vinyl records to produce new sounds. Macklovitch's career has overlapped the transition from vinyl to digital DJing at every turn. And there's almost no one in the world better equipped to tell that story than Alain Macklovitch, the Montreal-born, Brooklyn-based DJ, producer and record label owner better known as A-Trak. The story of Serato (and other vinyl emulation programs, like Traktor) is the story of how the leading edge of innovation always has to contend with both the practical limits of technology and the emotional and physical pull of tradition. But in the last decade, while younger audiences - especially indie rock fans - have started buying new music on vinyl, those DJs have largely traded in their crates of records for digital files they play through vinyl emulation software like Scratch Live, made by the New Zealand-based company Serato. One key group that helped vinyl stay alive once the public began to abandon it in favor of the CD was DJs who would spin vinyl in clubs and on the radio. ![]() ![]() This week we talked to a bunch of people about how vinyl has managed to survive, despite the fact that, technologically speaking, the format is something of an antique. Alain Macklovitch, demonstrates how Serato's Scratch Live software imitates playing music from records.
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